Business Ethics and Hospitality

Under the continual changing environment in petitive business, organisations are always r mended to e up with several advanced avenues to stay ahead in respective sectors. The invention goals are always encouraged for the business organisations, in order to achieve sustainable growth in the petitive markets. The goals of the managers in the hospitality and tourism sector are involved with responding to the collaborative relationships locally. However, many organisations are there to consider environmental values as the keys to their successes in modern era hospitality business. Dubai is mainly in the tropical climate that is predominantly based on desert area. Dubai has been suffering from the carbon footprint and this country uses large natural resources. The process of urbanisation creates environmental issues, however, they face scarcity in water, food and building materials. This study has focused on these issues analytically through the activities of Grandiose Resorts and SPA, a widely acknowledged hospitality centre in UAE. R mendations have been given at the end regarding environmental issues of Grandiose Resorts and SPA and an overall conclusion has been provided in the final section. Grandiose Resorts and SPA is working on hospitality sector and this resort has 250 rooms that contain 1 presidential suite in main building and 2 royal presidential suites that provide bird view and tiger enclosure. This resort includes 50 deluxe rooms and 197 superior rooms. This resort is 20 floors in main building and it is located on Jumeirah beach road, UAE. This resort has the features of 2 restaurants, roof top bar with organic herb garden with a butterfly garden. There is pools and game room in the hotel. This resort has the special facility of hunting which is not real and the people can have experience of private beach. The hospitality industry is largely based on the ethical and cultural resources and the hospitality industry engages interacting with the natural system. The practitioners of hotel industry use to ascertain the importance of implementing the ethics and keep developing them to ensure the improvement goals for the hospitality sector. As per the discussion of Collins (2012), tourism has emerged as one of the top industries in last few years. This industry has driven up the global economic growth radically and increased diverse opportunities for the practitioners. With the development of this industry, countries around the world had been able to take part in it either as the source market or as the tourist destination. However, the entire industry is usually operated within a plex environment. This plex environment is often found endorsing negative environmental and social impacts for the businesses. Grandiose Resorts and SPA is a widely recognised tourist destination in UAE, which is visited by numerous people every year. It has earned major acclamations in the petitive markets of his sector and has flourished globally. Grandiose Resorts and SPA has acknowledged the environmental considerations into their ethical values, which have provided them a r mendable goodwill in the market. The energy saving policies they endorsed at their restaurants, bar roof top or all along the hotel property have let them contribute to society at major scale. People within the society have also acknowledged their contribution widely, which had given them a massive drive in the petitive market. Grandiose Resorts and SPA has enabled an advanced waste management system in their organisation, which have again brought them extensive customer loyalty. They have addressed an advanced technology to extract fertilisers from waste food and also recycle them to produce foods for the fishes, animals or the birds inside the hotel. It has been considered as a major step to save the natural resources. The hospitality industry has also expressed their major concern on the animal and aqua lives as well, which had brought them enormous goodwill from the nature lovers along with the conservators (Talib, Rahman & Qureshi, 2012). These moral issues have led them much ahead in the business in parison to their petitors. According to Ferrell, Fraedrich, & Ferrell (2012), Grandiose Resorts and SPA has played a major role in saving the aqua live by installing a grand tank for the fishes in their resort. They have also propagated public awareness on the aqua lives, and other sea animals which had pr ovided them with a massive plight in moral consideration issues. Ethical decision-making approaches are highly prioritised in this modern era of hospitality business. Most of the organisations in this sector have enabled their management to follow the guidelines of ethical considerations in order to sustain in the petitive markets for long-term. Most of the decision-making methodologies in the hospitality sector are based on two fundamental approaches, such as Deontology and Teleology. The approaches in the decision-making methodologies of the managements of the business organisations are liable to lead the loyalty through a large-scale consumer satisfaction (Hartman & DesJardins, 2011). Grandiose Resorts and SPA has enabled both these principles in action while ensuring their decision-making methodologies. This organisation has considered all the needful actions under considerations related to the principles of Deontology and Teleology. However, they are not limited to implicate the service options only, they also have aligned them with the present scenario of the business. They have considered diverse factors under control, such as environment, marketing, and people. These factors had been found liable to address the fundamental needs of this sector from the large groups of consumers. Grandiose Resorts and SPA has addressed another framework to be considered in their ethical decision-making process, which were proved as highly effective for the growth of their business. They have followed a Venn diagram that is liable to consider all the needful factors in action. According to Easterby-Smith, Thorpe, & Jackson (2012), ensuring all these three responsibilities in action provide the opportunities to the hospitality organisations to gain massive loyalty among the consumers in a society. Figure 1: Venn diagram of Corporate Social Responsibility (Source: Hooley, Wellens, & Marriott, 2012) The ethical responsibilities followed by Grandiose Resorts and SPA, under the Venn diagram, had considered several environmental issues. They have planned fruitful designs to save the marine lives and conserve them for the benefits of mankind. They have also encouraged the waste management system that is liable to preserve the natural resources and save them from pletes exhaustion. This has been recognised as a major step from their end, mostly in the context of UAE, where the natural resources are being exhausted rapidly due to the rich lifestyles of their residents. The Legal Responsibilities of Grandiose Resorts and SPA have insisted them to follow all the Government rules and regulations. They have ensured all the Corporate Social Responsibilities in their organisation and kept checking them with care. They always tried to imply them into their decision-making policies (Rettab, Brik & Mellahi, 2009). Organisations in Hospitality sector are always liable to earn the maximum profits from their marketing, as it has already been recognised as the most revenue generating industry across the world. They are also liable to provide the highest levels of services to their guests and maintain them always to achieve sustainability in the market. However, in the argumentative words of Politis et al. (2009), managers from this sector often confront massive issues related to the ethical considerations. As per the discussion of Burchell & Cook (2006), the hospitality industry has been found as the major responsible for the negative impacts of the environment. This industry is believed to have frightening consequences over the environmental issues. However, the recent environmental considerations addressed by most of the organisations have changed the perception radically. In most of the cases, the ethical considerations from these organisations have empowered the environmental sustainability effectively. It not only has encouraged the managements to earn more customer loyalty through this, however, it also has allowed them, to meet their financial expectations as well. In the words of Katsioloudes & Brodtkorb (2007), the successful implications of ethical considerations have allowed the organisations to bring an environmental sustainability issues in forth. Grandiose Resorts and SPA has also approved these considerations as beneficial enough for their financial expectations and cons umer trustworthiness.   Grandiose Resorts and SPA has played a major role for the environmental causes and enabled promising actions in energy saving policies. As per their reviews, the hospitality sectors are mostly responsible for the damages in nature as they ruin the biodiversity massively. They find themselves responsible enough for exhausting the natural resources rapidly along with the water resources. Grandiose Resorts and SPA has coined these issues and grudges from the perspectives of the social people. They have always considered these obligations carefully while planning their policies of corporate social responsibilities. Hotel industry provides or contributes largely impact on the environment and this industry is trying to improve the condition at the regional or local context. Grandiose Resorts And SPA produces daily various hazardous products that are liquid, gas, powder, solid or dust particles. These products are not healthy at all. On the other side, non-hazardous products that are non-toxic es out from resorts. These products mingle with sea water and pollute the water. The waste disposal is increasing day-by-day. Grandiose Resorts and SPA can try to manage this with recycling projects. As stated by (Alonso & Csaba, 2012), these toxic and non-toxic products are harmful to both human and animals. Birds are facing issues from the polluted water. Not only water, air is polluted with the hospitality industry. The waste from the hospitality sector gets higher with the advancement of time and these affect the environment directly or indirectly. In global basins, 920, 000 tonnes of food items are wast ed from which 75% food items can be eaten. In the case of Dubai, the cost of food that is wasted in UAE from the hospitality sector is estimated at a few billion per year. As the researches done in the recent time, it is clearly showed that hospitality sectors create the waste that is mostly from 90% of the UK citizens, 30% Americans citizens and 70% of Australian citizens. Plants, sea and animals of Dubai get affected of this place. Local animals in Dubai are Arabian fox, sand Gazelle, Arabian Tahr, Arabian Leopard, Hare and Spiny tailed lizard. This country has several sea animals like, Pelagic, Demersal Fish, the shallows, Khor Kalba etc. Several marine animals are there like, Sea turtles, sea sharks, whales and Dolphins. Dubai faces the issues undrinkable water and emissions of carbon di-oxide etc. In most of the cases, the fundamental idea of improving the social and environmental practices is involved with sustainability. Thus, they are often enabled in the market segmentation processes as well. This process always indicates at a collective form of services, through which organisations are liable to enhance their loyalty from both people and government perceptions. Grandiose Resorts and SPA has also taken several factors into consideration while designing their environmental practices. They have strategized several goals on the basis of their prof itability. However, most importantly they had succeeded to engage their shareholders and stakeholders in their environmental practices Pearce (2012). This consideration has brought them enormous success in the hospitality sector. Grandiose Resorts and SPA must follow Federal Law NO. (24) Of 1999 that is for the protection and Development of the Environment of UAE. The economic responsibilities have also been followed by Grandiose Resorts and SPA, which included several actions under consideration. They have implicated strategies to involve guests in the environmental practices while strategizing the CSR activities. They have also propagated public awareness policies while promoting their services. In the words of Hooley, Wellens, & Marriott (2012), appointing local people and training them to work under a workforce culture have benefited the local economic structures effectively. Dubai is a country which is clearly based on the energy of oil resources and the water and air of this place are affected of this. Moreover, in Dubai region where the Grandiose Resorts and Spa are located is nearby the sea as it is on Jumeirah beach. As this place is nearby the sea, the saline water is not healthy for a drink. It is very difficult to purify the sea water as the seawater is very saline. The sea water cannot be drunk and Dubai region is full of oil resources. Energy resources are the main economical standpoint for Dubai and financial support es from energy that is oil-resources. Grandiose Resorts and SPA generates a significant amount of waste that is organic and the hospitality centre can follow recycle option. In addition with this, this organisation can follow reducing the waste costs as it helps to develop reusable resources that e from the landfill.   Any sort of diversification within it may change their goals and conclude with a mere failure in the industry. Approaching towards the maximum number of consumers and providing them the best services are considered as the top priorities for them. However, they are also liable to follow their corporate social responsibilities as well. As stated by Fineman (2001), CSR activities are meant to be providing financial supports as well for the organisations through customer reliabilities. (Refer to Appendix) In Hospitality sector, most of the organisations are associated with the shareholders and stakeholders, who always expect value for their money. They are r mended to be learnt it extensively and convinced about the economic success through it. According to Gentile (2010), controlling the food waste and providing donations of food that have been wasted have allowed them to assure food preservations for the munity and poor people. This is a major advantage they have addressed in order to earn a major scale loyalty among the consumers. Grandiose Resorts and SPA has introduced the most effective tools for their energy consumption policies. One of them is known as the Energy Star Portfolio Manager, which is liable to provide the additional information about nature as well. The use of Centralised Room Management System (CRMS) in Grandiose Resorts and SPA has effectively controlled the air conditioning system. It has allowed them to prevent massive carbon emission caused by the uses of air conditions in the organisation. The use of Centralised Room Management System also helps the organisations to control lightning in the guest rooms. The use of occupancy sensor all along the guest rooms has reduced the overall electricity consumption. Using the LED lightning in the rooms has not only reduced the electricity consumptions, it has also reduced their costs up to 50% per month. Management of Grandiose Resorts and SPA has considered their ethical values with active manner. They have led their strategical movements to the ne xt levels from the conservative techniques. Grandiose Resorts can install a reflective roof with energy curtains in freezer rooms with SAS switched to LED lights as the cost of $2,307 and with the savings of the first year would be high. The technique of solar panel can be taken that reduces the cost of electricity with giving natural energy and heating. mercial fuel cell system can give Grandiose Resorts and SPA a domestic hot water that is more efficiently than electricity. They have also focused on saving the water resources and enabled recycling policies to save the other natural resources. Grandiose Resorts and SPA has coined an extensive range of trustworthiness among the global travellers, who are highly concerned about the natural resources.   Recycling the wastage foods for the animals and produce substances from them for the animals along with the aquatic lives has also provided them with a massive success from environmental perception. Reusing the attributes and other materials for the guests along with the employees have also reduced the consumption of natural resources. The organisation can recycle the food scraps with bulk waste that contain intensive liquid fertiliser. Enabling recycle technologies in the organisations have allowed them to enjoy a r mendable position in the hospitality business sector. They have focused on contributing towards the natural resources and conserve them for the future generations. They have found these techni ques fruitful enough in their economic growth as well, which have encouraged them to introduce several other actions, such as wide solar scales, mercial fuel power system, refillable amenity dispenser, megawatt system, soil moisture system, rainwater harvesting systems, and aerators. Grandiose Resorts and SPA can ensure several actions under their ethical considerations, which included energy management policies for the future generations, water management policies for preservation, and waste management policies for recycling. Grandiose Resorts and SPA can use laundry equipment that has microprocessor with the controlling system, they can implement an ozone system with installing waterless urinals in public and employee restrooms and bathrooms. In the roof, Grandiose Resorts and SPA, they can   use rain gauge for watering the organic garden and they can use soil moisture for pouring water to butterfly garden. Harvesting water that has saved in rain and bio-retention basin can be helpful. Reusing the guest linen and their towels saves the energy and water for the organisations. Water is an issue mostly in Dubai, Grandiose Resorts and SPA can use Aerators on all the place in public and hotel places that helps to reduce the use of water consumption by 40%. Grandio se Resorts and SPA need to maintain the pool where water leaks and waste most water. Moreover, Grandiose Resorts and SPA can distribute 2 types of bins for waste management to the local munities to provide support to the government’s reunification policies such as, plastic, waste. They can use green waste bins for recyclable waste and black for non-recyclable products. Tourism biodiversity conservation in hospitality is one of the important aspects of conservation of animals, birds and plants altogether. Conservation and biodiversity are significant for the corporate social responsibility. Nature conservation is important in Dubai and hospitality industry should look into this. Grandiose Resorts and SPA needs to focus on their CSR activities and enabled their workplaces to follow them effectively. They have encouraged several ethical and moral considerations in their workplaces in order to gain the desired reputation from the global tourists. The proper implications of CSR activities have provided them with a massive loyalty in this sector. Besides, they have also succeeded to gain desired trustworthiness from the government officials and nature conservationists. Under the moral and ethical considerations, they have also insisted their shareholders and stakeholders follow all the guidelines of their environmental practices and CSR activities carefu lly. It is really hard for an organisation to convince them to conduct the CSR activities and consider the ethical values in action. Biodiversity is associated with the ecological processes and it is associated with the human needs. The policy that can be taken by Grandiose Resorts and SPA is reducing the cycling, soil management, purification of water and providing pure oxygen. This system can regulate the climate and manage the air. Corporate Social Responsibilities are considered as one of the most popular terms of modern era hospitality business. Organisations in the hospitality sector are always liable to follow them with proper ethical and moral considerations. Grandiose Resorts and SPA evaluate their ethical and moral standpoints that indicated towards conducting operations without harming the others. This study has tried to analyse all the factors that enhance these considerations. This study has also focused on the issues, which are liable to influence the ethical considerations for the organisations in this sector. The financial expectation goals are also addressed in this study with respect to the implication of environmental considerations. Grandiose Resorts and SPA has provided major evidence in regards to their environmental and social considerations, which have allowed the study to r mended further actions to the organisations. Alonso, M. J., & Csaba, N. S.   (2012).  Nanostructured biomaterials for ove ing biological barriers  (No. 22). Royal Society of Chemistry. Blowfield, M., & Murray, A. (2008). Corporate responsibility: A critical introduction. Oxford University Press. Burchell, J. (2008). The Corporate Social Responsibility Reader: Context & Perspectives. London: Routledge. Burchell, J., & Cook, J. (2006). Confronting the â€Å"corporate citizen† Shaping the discourse of corporate social responsibility. International Journal of Sociology and Social Policy, 26(3/4), 121-137. Campbell, T., & Miller, S. (Eds.). (2006). Human rights and the moral responsibilities of corporate and public sector organisations (Vol. 20). Springer Science & Business Media. Carroll, B. A., & Buchholtz, A. K. (2015). Business and society, ethics, sustainability, and stakeholder management (9th ed.). Mason, OH: South-Western Cengage Learning. Collins, D. (2012). Business ethics: how to design and manage ethical organisations. NJ: John Wiley & Sons. Crane, A., & Matten, D. (2010). Business ethics: managing corporate citizenship and sustainability in the age of globalisation (3rd ed.). UK: Oxford University Press. DesJardins, J. R. (2012). An introduction to business ethics (4th ed.). New York: McGraw-Hill. Easterby-Smith, M., Thorpe, R., & Jackson, P. R. (2012). Management research. Sage. Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2012). Business ethics: ethical decision making and cases (9th ed.). Mason: South-Western Cengage Learning. Fineman, S. (2001). Fashioning the environment. Organization, 8(1), 17-31. Fisher, C. M., & Lovell, A. (2009). Business ethics and values: Individual, corporate and international perspectives. New York: Pearson education. Gentile, M. C. (2010). Giving Voice to Values: How to Speak Your Mind When You Know What? s Right. USA: Yale University Press. Grace, D., & Cohen, S. (2010). Business ethics (4th ed.). South Melbourne, Vic: Oxford University Press. Hartman, L. P., & DesJardins, J. R. (2011). Business ethics: decision making for personal integrity and social responsibility (2nd ed.). New York: McGraw-Hill Irwin. Hooley, T., Wellens, J., & Marriott, J. (2012). What is Online research?: Using the Internet for social science research. London: A&C Black. Hyde, K. F., Ryan, C., & Woodside, A. G. (Eds.). (2012). Field guide to case study research in tourism, hospitality, and Leisure (Vol. 6). Emerald Group Publishing. Katsioloudes, M. I., & Brodtkorb, T. (2007). Corporate social responsibility: an exploratory study in the United Arab Emirates. SAM Advanced Management Journal, 72(4), 9-11. Pearce, D. G. (2012). Frameworks for tourism research. UK: CABI. Politis, Y., Litos, C., Grigoroudis, E., & Moustakis, V. S. (2009). A business excellence model for the hotel sector: implementation to high-class Greek hotels. Benchmarking: An International Journal, 16(4), 462-483. Rettab, B., Brik, A. B., & Mellahi, K. (2009). A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: the case of Dubai.Journal of Business Ethics, 89(3), 371-390. Swailes, S. (2013). The ethics of talent management. Business Ethics: A European Review, 22(1), 32-46. Talib, F., Rahman, Z., & Qureshi, M. N. (2012). Total quality management in the service sector: a literature review. International Journal of Business Innovation and Research, 6(3), 259-301. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from

Examine the development and implementation of corporate strategy in a Essay

Examine the development and implementation of corporate strategy in a regulated and competitive environment - Essay Example Its YouTube services were completely blocked in China besides other services such as Picasa, blogger etc were altered to suit the regulatory environment of the country. (LaFRANIERE, 2010) Though China has emerged as one of the leading economies with the world due to its openness of trade however, it still is a central economy. The resources are virtually under the control of government and due to ideological foundations of the country, Chinese government maintains strong control over internet, media and other channels of communication. The regulatory environment of the country therefore, sometimes, compels even firms like Google to comply with its regulations in order to operate in the region. Google has also been subject to the anti-trust laws because of its monopoly over the search engine market. EU and US governments are vigorously perusing this issue to decide the fate of Google in its primary segment of the market i.e. search engine services. This paper will discuss the developm ent and implementation of corporate strategy which Google has adapted in regulated environment of China. It will also detailed out the linkages between the competition as well as regulation while at the same time discussing the same within the perspective of Porter analysis (five forces), Sun Tzu principles, organizational structure, industry segmentation structure, competition and value chain analysis. Competitive and Regulatory Environment of Google in China Google initially started as a search engine service offering internet searching services to the users without charging them anything. Initially, it competed against the search engine services of Yahoo Inc however, due to its superior design and technology; it soon surpassed all other search engine services and became the leading service provider in the world. Over the period of time, Google has diversified itself and started to offer other services like Google Maps, online video sharing service with the name of YouTube, social networking services with the name of Orkut besides offering other paid and free services. Google’s competitive strategy has remained focused on the growth achieved through constant acquisition of new and promising businesses. Over the period of time, Google has not only grew organically but it has also been able to make some strategic acquisitions which added variety to its services besides offering it an opportunity to compete on many fronts. Google is now also planning to launch its own operating system for PCs whereas its operating system for touch screen mobile phones and tablet PCs has already hit the market. In this segment of the market, Google is facing competition from Apple as well as Microsoft with both the companies having their own operating system for mobile platforms. Despite such diversification, Google still remains the most dominating player in the search engine services and has developed a virtual monopoly over this market. Google’s primary market w as US at the start of its services however, due to expansion of its services across the globe and very nature of internet services, Google has been subjected to different regulatory environments. In a competitive environment where competition is multi-faceted, it is critical for Google to comply with the regulatory requirements while at the same time, ensuring that it remains competitive against its major competitors. (Crofts, 2009) Since external environment affects an

Polar bears do not need endangered species protection Research Paper

Polar bears do not need endangered species protection - Research Paper Example There is petition filed in America for the protection of polar bear as they are thought to be endangered However in reality, the polar bear population is in good shape and do not need protection. The population of polar bear was supposed to be little less before few decades however in recent times the population of polar has been increasing. According to ( Unger)â€Å" Lets start with what we know. Almost everybody agrees that there are between 20,000 and 25,000 polar bears alive today. Heres another thing almost everyone agrees on: That number is a whole lot bigger than it was 40 years ago†. Much news about the decrease in the population of polar bear is speculation.Peopel has been seeing more of bear population in recent times than before. Many facts about population of polar bears are assumptions with no factual evidence. Many conclude that the survey number of polar bears is not credible as it have certain limitation. On the contrary it has been said that the growing population of polar bears is threatening people. The people who enjoy summer vacation and outdoor activities are threatened due to bears. As per ( Kirk) â€Å"In the Western Hudson Bay area, where harvest quotas were reduced by 80 percent four years ago, communities are complaining about the number of polar bears. Now people can look out the window and see  as many as  20 polar bears at the ice-flow edge,† Flaherty says†. In such a situation, the polar definitely do not need endangered protection. Arctic ice is the habitat of the polar bears. There had been lot of controversy regarding the melting of Arctic ice owing to global warming. However, this seems to be a distorted fact as of 2012, the arctic ice seem to be flourishing. â€Å"Sea ice in the Arctic Ocean underwent a sharp recovery this year from the record-low levels of 2012, with 50 percent more ice surviving the summer melt season, scientists said. It is the largest one-year increase in Arctic ice

Nokia Smart Smartphone Essay Example | Topics and Well Written Essays - 1750 words

Nokia Smart Smartphone - Essay Example Nokia Company Nokia is a mobile phone company whose headquarters are based in Finland. The company started in 1865 through innovative skills of an engineer named Fredrik Idestam. The company started from humble beginnings but tremendously grew over the years beating up political and market waves to become the largest mobile phone maker in the world. However, Nokia’s market share has been declining over the years especially in the 21 century due to the emergence of touch screen phones and outstanding Smartphones from rival companies. This is a fact because statistics claim that in 2012, Nokia operated in 150 countries globally, with annual revenues of 30 billion pounds, and with a global market share of 18.0%, and 3.2 % market share in smart phones. More so, Fortune Global 500 claims that the company’s position stood at 274th in 2013 in terms of revenue measurement, an indication that Nokia’s market share is declining by the day. Nevertheless, Nokia is trying hard to improve its products and sales in order to retain its past market share. Among the strategies that the company has put forth is that it has teamed up with Microsoft Corporation in a way to add up strategy on mobile phone innovation and design. This combination has led to the development of Nokia’s windows phones like the Nokia Lumia 920. The innovation of the product was a great development for the company but the brand did not successfully hit the market due to copying by other rival companies. Analysts claim that the reason why Nokia lags behind in terms of innovation is because it lacks adequate design thinking and that it is dependent to its partner Microsoft for innovative designs, which yields to lack of unique models (Hinrichs 2013, p. 11). This is a fact because Nokia has... This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable screen will attract a vast range of customers because customers love the uniqueness of the products. This report makes a conclusion that product designing and creativity means that the company needs to intensively research on appropriate products that aligns with the changing trends because it latest smart phone design Nokia Lumia 525, has outstanding features but still do not possess the required uniqueness compared to other Smartphones. This means that the company’s design team should research and borrow a piece from other leading companies like Apple’s design team whose product designing is unique and different from the rest and above all exactly befits customers’ needs. This seems to be the recommendable way for Nokia who holds a strong brand and outstanding customer loyalty because analysts claim that the company could experience more declines in revenue and market share if necessary innovations do not take place. Therefore, the ball lies on Nokia’s executive team to implement necessary measures that will rejuvenate the company from its current downf all because the company has all the needed resources and capabilities to prosper and become a leader in the industry.

Time dilation and length contraction

Time dilation and length contraction INTRODUCTION: Time dilation is a phenomenon (or two phenomena, as mentioned below) described by the theory of relativity. It can be illustrated by supposing that two observers are in motion relative to each other, and/or differently situated with regard to nearby gravitational masses. Length contraction, according to Hendrik Lorentz, is the physical phenomenon of a decrease in length detected by an observer in objects that travel at any non-zero velocity relative to that observer. This contraction (more formally called Lorentz contraction or Lorentz-Fitzgerald contraction) is usually only noticeable, however, at a substantial fraction of the speed of light; and the contraction is only in the direction parallel to the direction in which the observed body is travelling. SPECIAL RELATIVITY : When such quantities as length, time interval and mass are considered in elementary physics, no special point is made about how they are measured This theory has a wide range of consequences which have been experimentally verified, including counter-intuitive ones such as length contraction, time dilation and relativity of simultaneity, contradicting the classical notion that the duration of the time interval between two events is equal for all observers. (On the other hand, it introduces the space-time interval, which is invariant.) Combined with other laws of physics, the two postulates of special relativity predict the equivalence of matter and energy, as expressed in the mass-energy equivalence formula E=mc2, where c is the speed of light in a vacuum.The predictions of special relativity agree well with Newtonian mechanics in their common realm of applicability, specifically in experiments in which all velocities are small compared with the speed of light. Special relativity reve als that c is not just the velocity of a certain phenomenon-namely the propagation of electromagnetic radiation (light)-but rather a fundamental feature of the way space and time are unified as space time. One of the consequences of the theory is that it is impossible for any particle that has rest mass to be accelerated to the speed of light. POSTULATES OF SPECIAL RELATIVITY: TWO postulates are as follows : The law of physics are the same in all inertial frames of reference. The speed of light in free space has the same value in all inertial frame of reference. OVERVIEW OF TIME DILATION : Time dilation can arise from (1) relative velocity of motion between the observers, and (2) difference in their distance from gravitational mass. In the case that the observers are in relative uniform motion, and far away from any gravitational mass, the point of view of each will be that the others (moving) clock is ticking at a slower rate than the local clock. The faster the relative velocity, the more is the rate of time dilation. This case is sometimes called special relativistic time dilation. It is often interpreted as time slowing down for the other (moving) clock. But that is only true from the physical point of view of the local observer, and of others at relative rest (i.e. in the local observers frame of reference). The point of view of the other observer will be that again the local clock (this time the other clock) is correct, and it is the distant moving one that is slow. From a local perspective, time registered by clocks that are at rest with respect to the local frame of reference (and far from any gravitational mass) always appears to pass at the same rate. There is another case of time dilation, where both observers are differently situated in their distance from a significant gravitational mass, such as (for terrestrial observers) the Earth or the Sun. One may suppose for simplicity that the observers are at relative rest (which is not the case of two observers both rotating with the Earth an extra factor described below). In the simplified case, the general theory of relativity describes how, for both observers, the clock that is closer to the gravitational mass, i.e. deeper in its gravity well, appears to go slower than the clock that is more distant from the mass (or higher in altitude away from the center of the gravitational mass). That does not mean that the two observers fully agree: each still makes the local clock to be correct; the observer more distant from the mass (higher in altitude) makes the other clock (closer to the mass, lower in altitude) to be slower than the local correct rate, and the observer situated closer t o the mass (lower in altitude) makes the other clock (farther from the mass, higher in altitude) to be faster than the local correct rate. They agree at least that the clock nearer the mass is slower in rate, and on the ratio of the difference. This is gravitational time dilation. FORMULAE OF TIME DILATION AND LENGTH CONTRACTION: TIME DILATION: t0 is the proper time between events A and B for a slow-ticking observer within the gravitational field, tf is the coordinate time between events A and B for a fast-ticking observer at an arbitrarily large distance from the massive object (this assumes the fast-ticking observer is using Schwarzschild coordinates, a coordinate system where a clock at infinite distance from the massive sphere would tick at one second per second of coordinate time, while closer clocks would tick at less than that rate), G is the gravitational constant, M is the mass of the object creating the gravitational field, r is the radial coordinate of the observer (which is analogous to the classical distance from the center of the object, but is actually a Schwarzschild coordinate), c is the speed of light, and r0 = 2GM / c2 is the called the Schwarzschild Radius of M. If a mass collapses so that its surface lies at less than this radial coordinate (or in other words covers an area of less than 4pG2M2 / c4), then the object exists within a black hole. LENGTH CONTRACTION: This effect is negligible at everyday speeds, and can be ignored for all regular purposes. It is only when an object approaches greater speeds, that it becomes important. At a speed of 13,400,000 m/s, the length is 99.9% of the length at rest and at a speed of 42,300,000 m/s still 99%. As the magnitude of the velocity approaches the speed of light, the effect becomes dominant, as can be seen from the formula: Note that in this equation it is assumed that the object is parallel with its line of movement. Also note that for the observer in relative movement, the length of the object is measured by subtracting the simultaneously measured distances of both ends of the object. For more general conversions, see the Lorentz transformations. AN EXAMPLE OF TIME DILATION: A spaceship is flying a distance of 5lighthours, for example from Earth to the dwarf planet which Earth and Pluto are motionless. Formula used : t.. time indicated by the spaceship clock t.. time indicated by the clocks of the Earth-Pluto-system v.. speed of the spacecraft relatively to the system of Earth and Pluto c.. speed of light REMARKS: In a simplifying way there was assumed an inertial system in which Earth and Pluto are motionless; especially the motion around the Sun was neglected. According to an important result of the theory of relativity, an observer in the Earth-Pluto-system would see the spacecraft shortened in the direction of motion. This so-called Lorentz contraction was not taken into consideration in order to make it possible to read off the spaceships clock. BASIS IN RELATIVITY: The origin of length contraction in the special theory of relativity can be traced to the operational definitions of simultaneity and length.According to Milne and Bondi the following operational definitions are assigned to simultaneity and length: an observer moving uniformly along a straight line sends out a light signal at time t0 to a distant point (stationary according to the observer), where it arrives and is immediately reflected at time tr, arriving back at the observer at time ta. What time does the observer ascribe to the time of reflection tr, or, what event is simultaneous with the reflection? Let l be the distance to the point of reflection. An observer, with his or her definition of c,says it takes time l / c for light to reach the reflector. Because light travels at the same speed c in both directions, it takes the same time both ways, so it returns to the observer at time ta = t0 + 2 l / c, or in other words, the distance to the point of reflection is l = c ( ta t0 ) / 2, and the time at which reflection occurred is simultaneous with the clock registering ( t0 + ta ) / 2. With these operational definitions for determining length and simultaneous events, two observers in constant relative motion at velocity v are considered, and their time and length scales compared. The result of the above definitions is that time and length are connected by the Lorentz factor ?: PHYSICAL ORIGIN OF LENGTH CONTRACTION: Length contraction as a physical effect on bodies composed of atoms held together by electromagnetic forces was proposed independently by George FitzGeraldand by Hendrik Lorentz . The following quote from Joseph Larmor is indicative of the pre-relativity view of the effect as a consequence of James Clerk Maxwells electromagnetic theory: if the internal forces of a material system arise wholly from electromagnetic actions between the system of electrons which constitute the atoms, then the effect of imparting to a steady material system a uniform velocity of translation is to produce a uniform contraction of the system in the direction of motion, of amount (1-v2/c2)1/2 The extension of this specific result to a general result was (and is) considered ad hoc by many who prefer Einsteins deduction of it from the Principle of Relativity without reference to any physics.In other words, length contraction is an inevitable consequence of the postulates of special relativity. To gain a little physical insight on why length contractions occur, consider what those postulates involve: by requiring the speed of light (a quantity dependent on the fundamental properties of space and time) to be invariant in all frames of reference (including ones in motion) one can appreciate that it would require the distortion of the measures of length and time. Apparently Lorentz did not agree to the criticism that his proposal was ad hoc. the interpretation given by me and FitzGerald was not artificial. It was more so that it was the only possible one, and I added the comment that one arrives at the hypothesis if one extends to other forces what one could already say about the influence of a translation on electrostatic forces. Had I emphasized this more, the hypothesis would have created less of an impression of being invented ad hoc. (emphasis added) The Trouton-Rankine experiment in 1908 showed that length contraction of an object according to one frame, did not cause changes in the resistance of the object in its rest frame. This is in agreement with some current theories at the time (Special Relativity and Lorentz ether theory) but in disagreement with FitzGeralds ideas on length contraction. EXPERIMENTAL CONFIRMATION: Time dilation has been tested a number of times. The routine work carried on in particle accelerators since the 1950s, such as those at CERN, is a continuously running test of the time dilation of special relativity. The specific experiments include: Velocity time dilation tests Ives and Stilwell (1938, 1941), An experimental study of the rate of a moving clock, in two parts. The stated purpose of these experiments was to verify the time dilation effect, predicted by Lamor-Lorentz ether theory, due to motion through the ether using Einsteins suggestion that Doppler effect in canal rays would provide a suitable experiment. These experiments measured the Doppler shift of the radiation emitted from cathode rays, when viewed from directly in front and from directly behind. The high and low frequencies detected were not the classical values predicted. Rossi and Hall (1941) compared the population of cosmic-ray-produced muons at the top of a mountain to that observed at sea level. Although the travel time for the muons from the top of the mountain to the base is several muon half-lives, the muon sample at the base was only moderately reduced. This is explained by the time dilation attributed to their high speed relative to the experimenters. That is to say, the muons were decaying about 10 times slower than if they were at rest with respect to the experimenters. Hasselkamp, Mondry, and Scharmann(1979) measured the Doppler shift from a source moving at right angles to the line of sight (the transverse Doppler shift). The most general relationship between frequencies of the radiation from the moving sources is given by: as deduced by Einstein (1905). For phi = 90^circ(cosphi = 0,) this reduces to fdetected = frest?. Thus there is no transverse Doppler shift, and the lower frequency of the moving source can be attributed to the time dilation effect alone. Gravitational time dilation tests Pound, Rebka in 1959 measured the very slight gravitational red shift in the frequency of light emitted at a lower height, where Earths gravitational field is relatively more intense. The results were within 10% of the predictions of general relativity. Later Pound and Snider (in 1964) derived an even closer result of 1%. This effect is as predicted by gravitational time dilation. Velocity and gravitational time dilation combined-effect tests Hafele and Keating, in 1971, flew caesium atomic clocks east and west around the Earth in commercial airliners, to compare the elapsed time against that of a clock that remained at the US Naval Observatory. Two opposite effects came into play. The clocks were expected to age more quickly (show a larger elapsed time) than the reference clock, since they were in a higher (weaker) gravitational potential for most of the trip (c.f. Pound, Rebka). But also, contrastingly, the moving clocks were expected to age more slowly because of the speed of their travel. The gravitational effect was the larger, and the clocks suffered a net gain in elapsed time. To within experimental error, the net gain was consistent with the difference between the predicted gravitational gain and the predicted velocity time loss. In 2005, the National Physical Laboratory in the United Kingdom reported their limited replication of this experiment. The NPL experiment differed from the original in that the caesium cl ocks were sent on a shorter trip (London-Washington D.C. return), but the clocks were more accurate. The reported results are within 4% of the predictions of relativity. The Global Positioning System can be considered a continuously operating experiment in both special and general relativity. The in-orbit clocks are corrected for both special and general relativistic time dilation effects as described above, so that (as observed from the Earths surface) they run at the same rate as clocks on the surface of the Earth. In addition, but not directly time dilation related, general relativistic correction terms are built into the model of motion that the satellites broadcast to receivers uncorrected, these effects would result in an approximately 7-metre (23ft) oscillation in the pseudo-ranges measured by a receiver over a cycle of 12 hours. Muon lifetime A comparison of muon lifetimes at different speeds is possible. In the laboratory, slow muons are produced, and in the atmosphere very fast moving muons are introduced by cosmic rays. Taking the muon lifetime at rest as the laboratory value of 2.22  µs, the lifetime of a cosmic ray produced muon traveling at 98% of the speed of light is about five times longer, in agreement with observations. In this experiment the clock is the time taken by processes leading to muon decay, and these processes take place in the moving muon at its own clock rate, which is much slower than the laboratory clock. TIME DILATION AND SPACE FLIGHT: Time dilation would make it possible for passengers in a fast-moving vehicle to travel further into the future while aging very little, in that their great speed slows down the rate of passage of on-board time. That is, the ships clock (and according to relativity, any human travelling with it) shows less elapsed time than the clocks of observers on Earth. For sufficiently high speeds the effect is dramatic. For example, one year of travel might correspond to ten years at home. Indeed, a constant 1g acceleration would permit humans to travel as far as light has been able to travel since the big bang (some 13.7 billion light years) in one human lifetime. The space travellers could return to Earth billions of years in the future. A scenario based on this idea was presented in the novel Planet of the Apes by Pierre Boulle. A more likely use of this effect would be to enable humans to travel to nearby stars without spending their entire lives aboard the ship. However, any such application of time dilation during Interstellar travel would require the use of some new, advanced method of propulsion. Current space flight technology has fundamental theoretical limits based on the practical problem that an increasing amount of energy is required for propulsion as a craft approaches the speed of light. The likelihood of collision with small space debris and other particulate material is another practical limitation. At the velocities presently attained, however, time dilation is not a factor in space travel. Travel to regions of space-time where gravitational time dilation is taking place, such as within the gravitational field of a black hole but outside the event horizon (perhaps on a hyperbolic trajectory exiting the field), could also yield results consistent with present theory. LORENTZ TRANSFORMATION: In physics, the Lorentz transformation, named after the Dutch physicist Hendrik Lorentz, describes how, according to the theory of special relativity, two observers varying measurements of space and time can be converted into each others frames of reference. It reflects the surprising fact that observers moving at different velocities may measure different distances, elapsed times, and even different orderings of events. The Lorentz transformation was originally the result of attempts by Lorentz and others to explain observed properties of light propagating in what was presumed to be the luminiferous aether; Albert Einstein later reinterpreted the transformation to be a statement about the nature of both space and time, and he independently re-derived the transformation from his postulates of special relativity. The Lorentz transformation supersedes the Galilean transformation of Newtonian physics, which assumes an absolute space and time (see Galilean relativity). According to special relativity, this is only a good approximation at relative speeds much smaller than the speed of light. LORENTZ TRANSFORMATION RELATIVISTIC LENGTH CONTRACTION: One of the peculiar aspects of Einsteins theory of special relativity is that the length of objects moving at relativistic speeds undergoes a contraction along the dimension of motion. An observer at rest (relative to the moving object) would observe the moving object to be shorter in length. That is to say, that an object at rest might be measured to be 200 feet long; yet the same object when moving at relativistic speeds relative to the observer/measurer would have a measured length which is less than 200 ft. This phenomenon is not due to actual errors in measurement or faulty observations. The object is actually contracted in length as seen from the stationary reference frame. The amount of contraction of the object is dependent upon the objects speed relative to the observer. Temporal coordinate systems and clock synchronization In Relativity, temporal coordinate systems are set up using a procedure for synchronizing clocks, discussed by Poincarà © (1900) in relation to Lorentzs local time (see relativity of simultaneity). It is now usually called the Einstein synchronization procedure, since it appeared in his 1905 paper. An observer with a clock sends a light signal out at time t1 according to his clock. At a distant event, that light signal is reflected back to, and arrives back to the observer at time t2 according to his clock. Since the light travels the same path at the same rate going both out and back for the observer in this scenario, the coordinate time of the event of the light signal being reflected for the observer tE is tE = (t1 + t2) / 2. In this way, a single observers clock can be used to define temporal coordinates which are good anywhere in the universe. Symmetric time dilation occurs with respect to temporal coordinate systems set up in this manner. It is an effect where another clock is being viewed as running slowly by an observer. Observers do not consider their own clock time to be time-dilated, but may find that it is observed to be time-dilated in another coordinate system. SIMPLE INFERENCE OF TIME DILATION : Time dilation can be inferred from the observed fact of the constancy of the speed of light in all reference frames. This constancy of the speed of light means, counter to intuition, that speeds of material objects and light are not additive. It is not possible to make the speed of light appear faster by approaching at speed towards the material source that is emitting light. It is not possible to make the speed of light appear slower by receding from the source at speed. From one point of view, it is the implications of this unexpected constancy that take away from constancies expected elsewhere. Consider a simple clock consisting of two mirrors A and B, between which a light pulse is bouncing. The separation of the mirrors is L, and the clock ticks once each time it hits a given mirror. In the frame where the clock is at rest (diagram at right), the light pulse traces out a path of length 2L and the period of the clock is 2L divided by the speed of light: From the frame of reference of a moving observer traveling at the speed v (diagram at lower right), the light pulse traces out a longer, angled path. The second postulate of special relativity states that the speed of light is constant in all frames, which implies a lengthening of the period of this clock from the moving observers perspective. That is to say, in a frame moving relative to the clock, the clock appears to be running more slowly. Straightforward application of the Pythagorean theorem leads to the well-known prediction of special relativity: The spacetime geometry of velocity time dilation Time dilation in transverse motion. The green dots and red dots in the animation represent spaceships. The ships of the green fleet have no velocity relative to each other, so for the clocks onboard the individual ships the same amount of time elapses relative to each other, and they can set up a procedure to maintain a synchronized standard fleet time. The ships of the red fleet are moving with a velocity of 0.866 of the speed of light with respect to the green fleet. The blue dots represent pulses of light. One cycle of light-pulses between two green ships takes two seconds of green time, one second for each leg. As seen from the perspective of the reds, the transit time of the light pulses they exchange among each other is one second of red time for each leg. As seen from the perspective of the greens, the red ships cycle of exchanging light pulses travels a diagonal path that is two light-seconds long. (As seen from the green perspective the reds travel 1.73 (sqrt{3}) light-seconds of distance for every two seconds of green time.) One of the red ships emits a light pulse towards the greens every second of red time. These pulses are received by ships of the green fleet with two-second intervals as measured in green time. Not shown in the animation is that all aspects of physics are proportionally involved. The light pulses that are emitted by the reds at a particular frequency as measured in red time are received at a lower frequency as measured by the detectors of the green fleet that measure against green time, and vice versa. The animation cycles between the green perspective and the red perspective, to emphasize the symmetry. As there is no such thing as absolute motion in relativity (as is also the case for Newtonian mechanics), both the green and the red fleet are entitled to consider themselves motionless in their own frame of reference. Again, it is vital to understand that the results of these interactions and calculations reflect the real state of the ships as it emerges from their situation of relative motion. It is not a mere quirk of the method of measurement or communication. The four dimensions of space time In Relativity the world has four dimensions: three space dimensions and one dimension that is not exactly time but related to time. In fact, it is time multiplied by the square root of -1. Say, you move through one space dimension from point A to point B. When you move to another space coordinate, you automatically cause your position on the time coordinate to change, even if you dont notice. This causes time to elapse. Of course, you are always travelling through time, but when you travel through space you travel through time by less than you expect. Consider the following example: Time dilation; the twin paradox There are two twin brothers. On their thirtieth birthday, one of the brothers goes on a space journey in a superfast rocket that travels at 99% of the speed of light. The space traveller stays on his journey for precisely one year, whereupon he returns to Earth on his 31st birthday. On Earth, however, seven years have elapsed, so his twin brother is 37 years old at the time of his arrival. This is due to the fact that time is stretched by factor 7 at approx. 99% of the speed of light, which means that in the space travellers reference frame, one year is equivalent to seven years on earth. Yet, time appears to have passed normally to both brothers, i.e. both still need five minutes to shave each morning in their respective reference frame. As it can be seen from the above function, the effect of time dilation is negligible for common speeds, such as that of a car or even a jet plane, but it increases dramatically when one gets close to the speed of light. Very close to c, time virtually stands still for the outside observer. Time expands, space contracts Interestingly, while time expands from the perspective of the stationary observer, space contracts from the perspective of the moving observer. This phenomenon is known as Lorentz contraction, which is exactly the reciprocal of the above time dilation formula: l=l*sqr(1-v ²/c ²). Thus the space traveller passing by Earth at a speed of 0.99c would see its shape as an ellipsis with the axis parallel to his flight direction contracted to a seventh of its original diameter. That is of course, if he sees it at all, given the enormous speed. Therefore, space travel is shortened with the velocity of the traveller. A journey to the 4.3 light-years distant Alpha Centauri C, the closest star to our Sun, would take only 7.4 months in a space ship moving at 0.99c. The effect of time dilation has been experimentally confirmed thanks to very precise caesium clocks that can measure extremely small periods of time. Unfortunately, time dilation is completely outside of human experience, because we have not yet devised a way of travelling at speeds where relativistic effects become noticeable. Even if you spent your whole life in a jet plane that moves at supersonic speed, you would barely win a second over your contemporaries on the ground. And, not even todays astronauts can perceive the Lorentz contraction. Imagine you are a cosmonaut on board of space station Mir, moving at 7700 meters per second relative to Earth. Looking down upon Europe from space, you would see the entire 270 kilometre east to west extent of Switzerland contracted by a mere 0.08 millimetres. Can we travel at the speed of light? The hope that one day mankind will be able to travel at near-to-speed-of-light velocities seems farfetched, because of the incredible amounts of energy needed to accelerate a spacecraft to these speeds. The forces are likely to destroy any vehicle before it comes even close to the required speed. In addition, the navigational problems of near-to-speed-of-light travel pose another tremendous difficulty. Therefore, when people say they have to hurry in order to win time, they probably dont mean it in a relativistic way. Kant: Space and time are properties of thought The German philosopher, Immanuel Kant (1724-1804), maintained that time and space are a priori particulars, which is to say they are properties of perception and thought imposed on the human mind by nature. This subtle position allowed Kant to straddle the well-known differences about the reality of space and time that existed between Newton and Leibniz. Newton held that space and time have an absolute reality, in the sense of being quantifiable objects. Leibniz held against this that space and time werent really things, such as cup and a table, and that space and time have a different quality of being. Kants position agrees with Newton in the sense that space and time are absolute and real objects of perception, hence, science can make valid propositions about them. At the same time, he agrees with Leibniz by saying that time and space are not things in themselves, which means they are fundamentally different from cups and tables. Of course, this view of space and time also introduc es new problems. It divides the world into a phenomenal (inner) reality sphere and an noumenal (outer) reality sphere. From this academic separation arise many contradictions in epistemology. We will, however, not deal with this particular problem at this point. Life in a spacetime cubicle From Relativity we learn that time and space is seemingly independent of human experience, as the example of time dilation suggests. Since our own perception of time and space is bound to a single reference frame, time appears to be constant and absolute to us. Physics teaches us that this is an illusion and that our perception deceived us within living memory. Thanks to Einstein, we are now able to draw relativistic spacetime diagrams, compute gravitational fields, and predict trajectories through the four-dimensional spacetime continuum. Still, we are hardly able to visualise this spacetime continuum, or deal with it in practical terms, because human consciousness is bound to the human body, which is in turn bound to a single reference frame. We live within the confinements of our own spacetime cubicle. Considering that in Relativity, spacetime is independent of human perception, the Kantian understanding of space and time as a priori particulars seems to be obsolete. They are no longer properties of perception, but properties of nature itself. But, there is more trouble looming for Kant. Relativity stretches the distincti

Parallel Voices in Braided Lives Essay -- Braided Lives

Parallel Voices in Braided Lives The parallel voice is a device which is present in Marge Piercy's novel, Braided Lives. This technique enforces the effect of Jill's past life on her future life and views. A gauge of the protagonist's growth is given by parallel voices, a technique which enables the reader to see how the protagonist has developed from teenager to adult. The parallel voices of the young and adult narrator give insight to the changes that have occurred in her life. According to one critic, "Jill is survivor, and she chooses to examine her own past out of a strong commitment to the present" (Gold 378). The novel is a memoir by the adult Jill. It shows " the beginning and the fruits of her political growth," but it leaves the events in the middle up to the reader's imagination (Schwartz 379). She writes of her past experiences and how they effected her. She describes her experiences with objectivity. In her flashback, she can examine why she acted in a certain way. The elapse of time provides her with this objectivity. Since she is looking...

Food Procurement Essay

Mang Inasal Chicken BBQ is the Philippine’s fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City. Currently, there were 445 branches nationwide and with over 10,000 employees system wide. Mang Inasal is doing its share in alleviating the unemployment burden of the country. The presence of every Mang Inasal in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income-generating activities to many. In keeping with the mission to consistently provide its customers a great Pinoy dining experience, Mang Inasal, the Philippines’ fastest growing barbecue fast food chain branches out again, this time in Turbina, Calamba, Laguna adding to its more than 300 branches nationwide. Marco Sison and Nonoy Zuà ±iga graced the opening last Nov. 19. The Brothers Band provided the entertainment and back up. First established in Iloilo City on December 12, 2003 by Edgar â€Å"Injap† Sia serving grilled chicken, pork barbecue and other Filipino favorites, Mang Inasal Turbina in Calamba is a franchise owned by Ikemada Resources, Inc., a holding company, which aims to have ownership of different outlets/branches in the food industry. Ikemada’s choice of Turbina in Calamba as the next site for Mang Inasal is its strategic location which is between the two bus terminals ferrying passengers from Manila to the southern provinces of Quezon, Batangas, Bicol and Mindoro. Turbina is ju st 30-minutes’ drive from Makati. This is also in line with Mang Inasal’s vision to be the preferred quick service restaurant of every Pinoy everywhere. Mang Inasal endeavors to adhere to elements that bear a distinctly Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the ambience that encourages kinamot (the Ilonggo term in eating with the hands) whenever chicken inasal is served. All these evoke a rush of nostalgia for tradition, culture, and most of all, home. Grilled chicken isn’t the only fare that Mang Inasal offers. They have Sisig, Grilled Pork, Bangus, Chicken Feet, Wings, Pecho, Liver and Baticulon, Fish and Pork Sinigang, Batchoy, Bihon, Pancit Molo, Pinoy Burger, Pinoy Mirienda, Pinoy Panamis, Pinoy Pampagana, and more. Mang Inasal’s Vision is to be the preferred quick service restaurant of every pinoy everywhere. Their mission is to consistently provide their customers a great pinoy dining experience. Objectives of the Study -To determine the purchasing and ordering procedures of Mang Inasal, Petron Turbina. -To identify the receiving procedures of Mang Inasal, Petron Turbina. -To determine the storage procedures of Mang Inasal, Petron Turbina. -To identify the inventory procedures of Mang Inasal, Petron Turbina. -To know the sanitation procedures of Mang Inasal, PetronTurbina. Significance of the Study This study of the food procurement in Mang Inasal Chicken BBQ including The actual food purchasing, receiving, storing, inventory and issuing procedures will serve as a reference to the students researching and studying about food procurement of a food establishment. This will also serve as a guide for other establishments if they are following the right procedures in food procurement. This study will help inform the consumers if this food establishment is safe to eat from. Lastly, the study will help other future researchers if the traditional way of these activities were still practiced today. Methodology Research Locale Mang Inasal chicken BBQ Corporate Office (Head Office) is located 2316 Aurora Boulevard, Tramo St., Pasay City. Mang Inasal is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores by 2012. The researchers focused on Mang Inasal Chicken BBQ located near PETRON (Gasoline Station) in Turbina, Calamba City, Laguna which was opened last November 19, 2011 and the opening was graced by Nonoy Zuà ±iga and Marco Sison. This franchise branch is owned by Ikemada Resources Inc., a holding company. Research Design The descriptive method of research was used for this study. To define the descriptive type of research, Creswell (1994) stated that the descriptive method of research is to gather information about the present existing condition. The emphasis is on describing rather than on judging or interpreting. The aim of descriptive research is to verify formulated hypotheses that refer to the present situation in order to elucidate it. The descriptive approach is quick and practical in terms of the financial aspect. Moreover, this method allows a flexible approach, thus when important new issues and questions arise during the duration of the study, further investigation may be conducted. The researcher opted to integrate the qualitative approach in this study due to its significant advantages. The use of qualitative data gathering method is advantageous as they are more open to changes and refinement of research ideas as the study progresses; this implies that qualitative data gathering tools are highly flexible. Moreover, no manipulation of the research setting is necessary with this method; rather than employ various research controls such as in experimental approaches, the qualitative data gathering methods are only centered on understanding the occurring phenomena in their naturally occurring states. Aside from these advantages, researchers use qualitative data-gathering tools as some previous researchers believe that qualitative data are particularly attractive as they provide rich and well-grounded descriptions and explanations as well as unforeseen findings for new theory construction. One of the notable strengths of the qualitative instruments is that they evoke a more realistic feeling of the research setting which cannot be obtained from statistical analysis and numerical data utilized through quantitative means. These data collection methods allow flexibility in conducting data gathering, research analysis and interpretation of gathered information. In addition, qualitative method allows the presentation of the phenomenon being investigated in a more holistic view. Research Instruments a. Interview An interview can be undertaken to collect data, there are two types of interviews and they include face to face interview and telephone interview, a face to face interview will involve collection of data whereby the respondent and research administrator sit together, a telephone interview on the other hand will involve calling the respondent and answers obtained over the phone, a face to face interview is considered more expensive given that the research administrator may be required to travel and also this process may be time consuming. (Fowler, 2008) Interview are further subdivided into structured and unstructured interview, structured interview involves setting up a set of questions that will be administered while unstructured involve asking the respondent to elaborate on certain issues. (Fowler, 2008) b. Observation Observation is another method of collecting data, this method involves observing participants and recording data, for example collecting data on the number of vehicles that use a certain highway will involve the observation method of collecting data. (Fowler, 2008) c. Analyzing documents This is secondary data collection method that involves collecting data from published documents example journals and a book, other sources include online databases which are relatively cheap methods of obtaining data, this method is preferred given that it is less time consuming and also less costly. This method however have a disadvantage given that it may given rise to accuracy problems, data accuracy will depend on the purpose of the data collected and that there may rise problem when data may unavailable and therefore a researcher will be required to use primary sources of data which include interview and questionnaires. (Fowler, 2008) When designing the research data collection methods it is important that the researcher takes into consideration the respondent attitude, data collection methods such as questionnaires should be designed taking into consideration the reaction of the respondents when a certain question is directed to them, also the research questions should be clear and simple and should not be leading questions. The other factor that should be taken into consideration is the cost, when selecting the data collection method one should take into consideration the cost associated with that method and whether there exist ways to reduce such costs, face to face interview sometimes may be costly and time consuming and therefore questionnaires that are relatively cheap may be preferred, also the questionnaires may be more appropriate given that they are less time consuming given that a lot of data can be collected at once, for example a study that involves participants from different regions and the respondent sends the questionnaires to the respondents. (Fowler, 2008) Data Gathering Procedures The researchers used interview and guide questions to gather the needed information. (See Appendix A) Key Informants The researchers interviewed Mr. Jayson Pizarra, the former manager of Mang Inasal – Turbina, and Ms. Mary Ann Papio, the present manager. The researchers have undergone two interviews with each manager. The first interview was done with the former manager, Mr. Pizarra, in January 2012. The second interview was done with the present manager, Ms. Papio last March 12, 2012 at Mang Inasal – Turbina. The researchers wished to speak with their purchasing agent to gather the correct information because food procurement is handled mostly by the purchasing personnel of a food establishment; unfortunately, Mang Inasal doesn’t have purchasing personnel. The managers and assistant managers act as the purchasing personnel and handle the food procurement of their establishment.